Sunday, March 16, 2008

Sundek Beachwear Ad 2008

    Here in the Philippines, summer season is on it's peak. We have blue skies with puffy white clouds and yes the temperature, is hotter. And what's the best way to spend summer? I would say, bumming around the beach just like the men and women in Sundek beachwear campaign ad:


    "Sundek troops disembark on the shores guarded by thongs. Making beachwear history since 1958."


    "In the trenches, Sundek soldiers resist under nudist fire. Making beachwear history since 1958."

    Advertising Agency: Callegari Berville Grey, Paris, France
    Executive Creative Director: Andrea Stillacci
    Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
    Art Director: Giovanni Settesoldi
    Copywriter: Luissandro Del Gobbo
    Photographer: Riccardo Bagnoli

    Photo Source




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