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The site gives the limited 20,000 people the opportunity to create a personalized fragrance by designing and dressing a perfume after their own style and imagination. You’re given 10 color choices for the leather pouch and strap and the opportunity to select from a dozen logos to be laser-engraved.
“Everyone, man or woman, can now express their style by dressing the bottle which encases the sexy and energetic elixir. A way for Diesel to invite the internet user to express their personality and membership of the Diesel community, a generation of hedonists for whom anything goes,” a Diesel press release said.
The limited edition fragrances are estimated to sell for $120 (80 Euros, 55 British pounds) beginning October 22, and will be distributed in the U.S., Canada, United Kingdom, France, Germany, Italy, Spain, Austria, Finland, Ireland, Portugal and Netherlands.Hollywood stars Kate Bosworth and Thandie Newton showed up and enjoyed a memorable event along with 500 other show goers who had the pleasure and fortune to see one of the most amazing displays of fashion ever.
For once, it seems that the Great Wall surrendered, and it was to the fashion world.
Here's some of the pictures of models while walking on the runway.
The look works great worn from head to toe, or simply to add a burst of color through accessories.
Cheer up a gloomy day with a bit of sparkle in regal purple.
These gorgeous shoes (and funky wellies!) will have you skipping through the season, whatever the weather.
Eye-catching but oh-so-subtle, show you know your trends with just a flash of this season's hottest color.